Your People Are Already Out There.
You Just Haven't Built the Room Yet.
A 6-week course that turns scattered followers into a community that shows up, sticks around, and changes each other's careers.
Unlocked — No Signup Required
Lesson 1
The Ritual Stack: Why Some Communities Never Die
The Call to Adventure
What if engagement wasn't a metric
but a feeling?
You've watched the analytics. Open rates. DAUs. Retention curves. But somewhere between the dashboards and the Slack notifications, you lost the thread — the reason people gather in the first place.
Ghost-town forums
Posts with zero replies
Vanity metrics
Followers who never show up
Silent Slack channels
Crickets after every launch
Free Assessment
Discover Your Community Archetype
5 questions. 90 seconds. A personalised module recommendation and a full report delivered to your inbox.
Which kind of community builder are you?
Are you The Gardener who nurtures every connection? The Mayor who owns the town square? The DJ who reads the room? Or The Architect who builds systems that scale?
The Hero's Journey — 6 Weeks
Every Stage of the Community Arc
Hover each card to reveal the challenge. No filler modules — every week ships something real into your community.
The Ordinary World
Diagnosing Your Ghost Town
Your Challenge
Map your community's silence — identify the three friction points killing participation before you post another thing.
You'll ship
A 1-page Community Audit you can act on immediately.
The Call to Adventure
The Warmth Layer
Your Challenge
Add human texture to cold infrastructure — the onboarding sequence that makes strangers feel like regulars in 72 hours.
You'll ship
A templated Welcome Ritual you can deploy this week.
Meeting the Mentor
The Ritual Stack
Your Challenge
Design recurring moments your members show up for — weekly threads, monthly spotlights, seasonal events that build anticipation.
You'll ship
A 12-month ritual calendar for your community.
The Trials
The Rhythm Engine
Your Challenge
Convert lurkers with the participation ladder — a proven escalation from passive reader to active contributor to community advocate.
You'll ship
Your personalised Lurker Activation Playbook.
Finding Allies
The Delegation Ladder
Your Challenge
Identify, cultivate, and empower your first five community leaders — so the community runs when you're offline.
You'll ship
A Community Leader Kit with role descriptions and scripts.
The Return
The Revenue Layer
Your Challenge
Monetise without killing culture — the three models that let you charge without your community feeling transactional.
You'll ship
A Revenue Architecture mapped to your archetype.
Your Instructor
Maya Chen
Community Architect & Founder, Hearth
The Mentor
I spent 8 years building rooms that felt like home.
Now I teach others to do the same.
I've made every mistake you're about to make. I've launched communities to crickets. I've watched a 10,000-person Discord collapse because I forgot that people don't join communities — they join feelings.
Hearth is the curriculum I wish existed when I started. Every framework is battle-tested across creator communities, nonprofit networks, and SaaS products. No theory without receipts.
14 thriving communities built from scratch
Former Head of Community at Notion (2019–2022)
3,200+ students across 6 cohorts
CMX Community Industry Award — 2024
The Return — Graduates
They Built the Room. Now It Runs Itself.
Across 6 cohorts, these are the results from real builders — not cherry-picked outliers.
0+
Graduates
0%
Completion rate
0%
Avg churn reduction
0x
Avg engagement lift
“I had 8,000 newsletter subscribers and felt completely alone. Six weeks after Hearth, I have a 400-person paid community generating $4,200/month in recurring revenue. The Ritual Stack module alone was worth 10x the course price.”
Jordan Okafor
Creator & Educator · Austin, TX
Before
8K subscribers, 0 replies
After Hearth
400 paid members, $4.2K MRR
“Our nonprofit had 12,000 people on a mailing list who never showed up to anything. Maya's onboarding ritual framework turned our monthly Zoom from 14 attendees to 340 in eight weeks. The board couldn't believe it.”
Priya Nair
Executive Director, Roots Forward · Seattle, WA
Before
14 Zoom attendees
After Hearth
340 attendees in 8 weeks
“I was handed a 6,000-member Discord and told "make it thrive." Three months of silence. After Hearth's Delegation Ladder module, we have 14 community leads running weekly events and our DAU went from 40 to 890.”
Marcus Webb
Community Manager, Codestream · Toronto, ON
Before
40 DAU in 6K Discord
After Hearth
890 DAU + 14 community leads
Cohort 7 — Limited to 80 seats
The seat next to them is empty.
It has your name on it.
Enrollment closes March 14. The next cohort won't open until September — and the price goes up by $200.
🔥 Cohort 7 closes March 14 — 80 seats, 23 remaining
Discover your Community Archetype — takes 90 seconds